In the above screenshot, the header and subhead text in the card should be in the same link as “read more.” To a user with a screen reader, the “read more” call to action would be in the same context as the description of the linked page. Contextual Links When we’re writing a blog post or copy for a product page, we’ll often need to refer to another page or cite the source of a claim.
The simplest way to do that is to add links to existing text that link to a page about what we’re referring to or is the source of a claim we’re making. These links should include enough text in the anchor to make the link descriptive and allow the Costa Rica Phone Number user to infer why we’re linking to it. For example, if you’re talking about tools or resources, link to them using the name of the product or brand as the anchor text. In the screenshot above, Potentate Naomi Thalenberg links to the common keyword research tools she mentions in her blog post about how to create content briefs.
Below, Jeremiah Bratton refers to guides about using screen readers in his intro guide to web accessibility. Using anchor text like «a guide for using Voiceover to evaluate accessibility» leaves no question where the link will take the user. Since our links should use colors that stand out from regular text, we can make calls to action stand out more, like in this example below: The bold blue link that says «Download Portent’s Content Brief Template» makes it easy to find on the page. Anchor Text is Also About Keyword Matching The search engine optimization community has known about the ranking benefits of descriptive anchor text for a long time.